Brand, Social & Email
Email marketing services that turn subscribers into customers
Qovex Studio plans, writes, designs and runs email and SMS programs: automated flows, campaigns, segmentation and deliverability on Klaviyo, HubSpot, Mailchimp and Brevo, measured on revenue, not opens.
Email marketing services
Email and SMS programs that sell every day, not only on campaign days.
Automated flows
Welcome, abandoned cart, post-purchase and win-back flows that run around the clock.
Campaign management
A planned calendar of newsletters, launches and promotions.
Segmentation
Audiences built on behaviour, purchase history and engagement.
Email design and templates
Branded, mobile-first templates your team can reuse.
Copywriting
Subject lines and emails written to be opened, read and clicked.
Deliverability
SPF, DKIM, DMARC, warm-up and list hygiene for the inbox, not spam.
SMS marketing
Text messages for launches, carts and order updates, with consent.
Platform migration
Moves to Klaviyo, HubSpot or Mailchimp with lists and flows intact.
Email audit
A review of flows, segments, deliverability and revenue per recipient.
Automated flows that sell while you sleep
Flows are emails triggered by what a subscriber does. They are a small share of sends but often the largest share of email revenue.
Each flow answers one moment in the customer journey: joining your list, leaving a cart, buying for the first time or going quiet. We build them with conditional splits, so customers who buy exit the flow and others get the next nudge, and we test subject lines, timing and offers inside every flow.
- Welcome series
- Abandoned cart and checkout
- Browse abandonment
- Post-purchase and review requests
- Replenishment and cross-sell
- Win-back and sunset
Types of marketing emails, compared
Marketing emails fall into 6 main types. The table compares what triggers each one, its purpose and the metric it is judged by.
Flows carry the steady revenue and campaigns create the peaks. A healthy program runs both, with transactional emails branded and optimised too, because they have the highest open rates of all.
Deliverability standards that keep you in the inbox
Since February 2024, Gmail and Yahoo require bulk senders to authenticate their domain, offer one-click unsubscribe and keep spam complaints below 0.3%.
Authentication
- SPF and DKIM records
- DMARC policy
- Branded sending domain
- Gradual warm-up for new domains
List health
- Double opt-in where it fits
- Sunset flows for inactive contacts
- Bounce and complaint suppression
- No purchased lists, ever
Compliance
- One-click unsubscribe
- GDPR and CAN-SPAM consent
- Clear sender and address
- Preference centre
Monitoring
- Spam complaint rate below 0.1%
- Google Postmaster Tools
- Inbox placement tests
- Blocklist checks
Email platforms and tools we use
We work in the platform that fits your business, and connect it to the data that makes email personal.
15 tools
Email platforms · SMS · Data and integrations · Measurement · Design
Email platforms
- KlaviyoEcommerce email and SMS with deep store data.
- MailchimpCampaigns and automations for growing businesses.
- HubSpotB2B nurture tied to the CRM and sales pipeline.
- BrevoEmail, SMS and transactional messages.
- KitNewsletters and creator email programs.
- ActiveCampaignAdvanced automation and lead scoring.
SMS
- PostscriptSMS marketing for Shopify stores.
- AttentiveEnterprise SMS and email.
Data and integrations
- ShopifyOrders, products and customer events.
- WooCommerceStore events for WordPress shops.
- ZapierForm, CRM and app connections.
Measurement
- Google Analytics 4Email revenue and attribution.
- Google Postmaster ToolsGmail reputation and spam rate.
- LitmusRendering tests across inboxes.
Design
- FigmaEmail templates and design systems.
How we run your email marketing
Seven steps from audit to a program that grows every month.
- 01
Audit
Flows, segments, deliverability, list growth and revenue per recipient.
Email audit
- 02
Strategy
Goals, flow roadmap, campaign calendar and list growth plan.
Email strategy
- 03
Deliverability setup
Authentication, domain warm-up, suppression and monitoring.
Deliverability checklist
- 04
Flows
Core flows written, designed, built and tested.
Live automated flows
- 05
Campaigns
Planned sends to the right segments with tested subject lines.
Monthly campaign calendar
- 06
Testing
A/B tests on subject lines, offers, timing and design.
Test log
- 07
Reporting
Revenue, list health and next month’s priorities.
Monthly email report
What we report every month
Revenue and list health first. Open rates are a weak signal since Apple Mail Privacy Protection.
Revenue
- Email and SMS revenue
- Revenue per recipient
- Flow vs campaign revenue
- Repeat purchase rate
Engagement
- Click rate
- Conversion rate
- Unsubscribe rate
- Spam complaint rate
List health
- List growth rate
- Active vs inactive subscribers
- Bounce rate
- Sign-up form conversion
Next steps
- Tests and results
- Flows to build next
- Segments to add
- Calendar for next month
Ways to work with us
From a single flow build to full email and SMS management.
Email audit
A prioritised plan for flows, segments and deliverability.
Flow build
Your core automated flows written, designed and launched.
Full management
Flows, campaigns, testing and reporting every month.
Email and SMS
Coordinated email and text programs with consent.
Template design
A reusable, branded email template system.
Platform migration
A clean move to Klaviyo, HubSpot or Mailchimp.
What we never do
The shortcuts that land email in spam.
Sending habits we avoid
- Buying or renting email lists
- Sending everything to everyone
- Discount in every email
- Image-only emails
- Ignoring spam complaints
Rules we keep
- You own the account and the list
- Consent for every subscriber
- One-click unsubscribe
- No hidden tracking
- No reporting on opens alone
Turn your list into revenue
Share your platform and current results. We will reply with the flows and fixes that will make the biggest difference.
Frequently asked questions about Email Marketing
What is the difference between email flows and campaigns?
Flows are automated emails triggered by a subscriber’s action, such as signing up or leaving a cart. Campaigns are one-off emails sent to a segment on a date you choose.
Which email platform should I use?
Klaviyo suits ecommerce stores, HubSpot suits B2B with a sales pipeline, and Mailchimp or Brevo suit smaller businesses. We recommend a platform after reviewing your data and goals.
How often should I send marketing emails?
Most brands send 1 to 3 campaigns a week plus automated flows. The right frequency depends on engagement, so we send more to active subscribers and less to quiet ones.
Why are my emails going to spam?
Emails reach spam because of missing authentication (SPF, DKIM, DMARC), high complaint rates, inactive contacts or poor content. We fix authentication first, then list health and sending patterns.
What are the Gmail and Yahoo sender requirements?
Since February 2024, bulk senders must authenticate their domain with SPF, DKIM and DMARC, offer one-click unsubscribe and keep spam complaints below 0.3%.
Are open rates still reliable?
No. Apple Mail Privacy Protection loads emails automatically, which inflates opens. We measure clicks, conversions and revenue per recipient instead.
Do you write and design the emails?
Yes. Our team writes the copy, designs mobile-first templates and builds every email in your platform.
Do you offer SMS marketing?
Yes. We run SMS for launches, abandoned carts and order updates through Klaviyo, Postscript or Attentive, with explicit consent.
Can you migrate us to a new email platform?
Yes. We move subscribers, consent records, segments, templates and flows, and warm up the new sending domain to protect deliverability.
Who owns the email list?
You do. The account, subscribers and all data stay in your name.