Paid Advertising
Meta Ads management for Facebook and Instagram growth
Qovex Studio runs Facebook and Instagram advertising for sales, leads and app growth: Advantage+ campaigns, a steady flow of tested creative, and server-side tracking with the Conversions API so every result is measured.
Meta Ads management services
Facebook and Instagram advertising managed for sales, leads and app growth.
Advantage+ sales campaigns
AI-driven campaigns that find buyers across Meta’s apps automatically.
Lead generation campaigns
Instant forms and website leads synced to your CRM.
Catalogue and dynamic ads
Product ads that show each shopper the items they viewed.
Retargeting
Ads for visitors, cart abandoners and past customers.
Creative production
Static, carousel, video and UGC-style ads made for each placement.
Instagram Reels and Stories ads
Vertical full-screen ads built for sound-on and sound-off viewing.
Messaging ads
Ads that open conversations in WhatsApp, Messenger or Instagram Direct.
Meta Ads audit
A full review of structure, creative, audiences and tracking.
Conversions API setup
Server-side tracking that recovers lost conversions.
Creative is the targeting now
Since Meta’s Andromeda delivery update finished rolling out in October 2025, the ad creative decides who sees your ads more than audience settings do.
Meta’s AI matches each ad to the people most likely to respond to it, so variety in creative means variety in reach. We build simpler account structures with fewer ad sets and more distinct ideas per campaign: different angles, personas, formats and hooks, not ten versions of the same image.
Advantage+ is now Meta’s default setup for sales, lead and app campaigns. We use it where it performs and keep manual control where you need it, such as exclusions and brand safety.
- 10 or more distinct concepts per campaign
- Hooks tested in the first 3 seconds
- Formats for Feed, Reels and Stories
- UGC, product and founder-led videos
- Monthly creative refresh from data
Meta campaign objectives, compared
Meta Ads has 6 campaign objectives. The table compares what each optimises for, its funnel stage and the KPI we measure it by.
Sales and lead objectives drive most revenue, with awareness and engagement campaigns feeding them new audiences. We pick the objective that matches the result you actually want, because Meta optimises for exactly what you ask.
Meta Pixel plus Conversions API
Browser tracking alone misses conversions because of ad blockers and privacy limits. The Conversions API sends them server-side.
We run the Meta Pixel and the Conversions API together, de-duplicated by event ID, and send hashed customer details to raise Event Match Quality, Meta’s 0 to 10 score of how well events match real people. Better matching means better optimisation and more reliable reporting. Offline and CRM events, such as qualified leads or in-store sales, are sent back so Meta optimises for real business value.
Our Meta Ads tool stack
Meta’s platform, measurement and the creative tools behind every campaign.
15 tools
Platform · Measurement · Creative · Commerce
Platform
- Meta Ads ManagerCampaigns, Advantage+ and reporting.
- FacebookFeed, Reels, Stories and Marketplace placements.
- InstagramFeed, Reels, Stories and Explore placements.
- MessengerClick-to-message ads and conversations.
- WhatsAppClick-to-WhatsApp ads for direct sales.
- ThreadsAds in the Threads feed.
Measurement
- Google Analytics 4Cross-channel conversions and attribution.
- Google Tag ManagerPixel and server-side tagging.
- Looker StudioLive reporting dashboards.
Creative
- FigmaStatic and carousel ad design.
- CanvaFast variations and resizing.
- CapCutShort-form video editing for Reels.
Commerce
- ShopifyProduct catalogue and purchase data.
- KlaviyoEmail and SMS audiences and flows.
- HubSpotLead quality and CRM events.
How we manage your Meta Ads
Eight steps from audit to profitable scale, each with a clear deliverable.
- 01
Audit
Account structure, creative, audiences, tracking and results by funnel stage.
Meta Ads audit
- 02
Strategy
Objectives, budgets, offers and the creative angles to test.
Media and creative plan
- 03
Tracking setup
Pixel, Conversions API, event match quality and catalogue.
Verified tracking
- 04
Creative production
Distinct concepts in static, carousel and video for each placement.
First creative batch
- 05
Launch
Simplified campaign structure with clear exclusions and budgets.
Live campaigns
- 06
Creative testing
New concepts every week, winners scaled, fatigue tracked.
Creative test log
- 07
Optimisation
Budgets, bids and audiences adjusted on real conversion data.
Optimisation log
- 08
Report and scale
Monthly results and the next creative and budget plan.
Monthly performance report
What we report every month
Revenue and lead quality first, platform metrics second.
Business results
- Purchases, leads and revenue
- Return on ad spend
- Cost per acquisition
- New vs returning customers
Creative
- Hook rate and hold rate
- Click-through rate by concept
- Creative fatigue signals
- Winning angles and formats
Delivery
- CPM and frequency
- Placement performance
- Event Match Quality
- Learning-phase status
Next steps
- Concepts to produce next
- Budget changes proposed
- Landing page fixes
- Tests planned
Ways to work with us
Strategy, media buying and creative under one roof.
Meta Ads audit
A prioritised list of fixes for structure, creative and tracking.
Full management
Media buying, creative testing and monthly reporting.
Creative production
Monthly batches of static and video ads.
Conversions API setup
Server-side tracking with high event match quality.
Lead generation for services
Forms, qualification and CRM sync for lead campaigns.
Ecommerce growth
Catalogue ads, Advantage+ sales and retention audiences.
What we never do
The habits that drain Meta budgets.
Account habits we avoid
- Dozens of tiny ad sets
- Ten versions of one image
- Boosting posts as a strategy
- Pixel-only tracking
- Editing campaigns daily in learning
Rules we keep
- You own the ad account and pixel
- No hidden margin on ad spend
- No long lock-in contracts
- No creative without a test plan
- No reporting without revenue data
Grow with Facebook and Instagram ads
Share your goals and current results. We will reply with the quickest wins and a creative plan.
Frequently asked questions about Meta Ads
How much should I spend on Meta Ads?
Your Meta Ads budget depends on your target cost per purchase or lead and how many conversions the algorithm needs to learn, about 50 per ad set per week. We forecast spend from your margins and goals.
What is Advantage+?
Advantage+ is Meta’s AI campaign setup that automates audiences, placements and creative delivery. It is now the default for sales, lead and app campaigns.
What changed with Meta’s Andromeda update?
Andromeda, fully rolled out in October 2025, matches ads to people largely through the creative itself. Accounts now perform best with simple structures and many distinct creative concepts.
What is the Meta Conversions API?
The Conversions API sends conversion events from your server to Meta, recovering events that browser tracking misses because of ad blockers and privacy limits.
How many ad creatives do I need?
Most campaigns perform best with 10 or more genuinely different concepts, refreshed as fatigue appears, rather than small variations of one idea.
Do you make the ad creatives?
Yes. We produce static, carousel and video ads, including UGC-style and Reels formats, as part of management or as a standalone service.
How long until Meta Ads are profitable?
Campaigns exit the learning phase after about 50 conversions per ad set. Most accounts reach stable, optimised performance within 30 to 90 days.
Do I keep ownership of my ad account?
Yes. Campaigns run in your Business Manager, and you keep the ad account, pixel, data and audiences.
Should I advertise on Facebook or Instagram?
Usually both. Meta places ads across Facebook, Instagram, Messenger and Threads automatically, and we tailor creative to each placement.
Can Meta Ads work for B2B and services?
Yes. Lead campaigns with qualifying questions and CRM feedback deliver steady leads for services and B2B when the offer and targeting are right.