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Brand, Social & Email

Social media management that builds a brand people follow

Qovex Studio manages your social media from strategy to replies: content pillars, Reels, carousels and stories, an approved monthly calendar, community management and reporting for Instagram, TikTok, LinkedIn, Facebook and YouTube.

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Social media management services

Everything needed to run your social channels, from strategy to replies.

Content planned in pillars, made for each platform

Consistent social media comes from a plan. We build your content around 3 to 5 pillars and adapt every idea to the platform it runs on.

Pillars are the recurring themes your brand is known for, such as education, behind the scenes, customer stories and offers. Each month we turn them into a calendar of Reels, carousels, stories and posts, sized and edited for each platform, approved by you in advance and scheduled at the times your audience is active.

  • Content pillars and monthly themes
  • An approved content calendar
  • Designed posts and edited videos
  • Captions, hashtags and alt text
  • Scheduling at peak times

Social media platforms, compared

Each platform suits different audiences and content. The table compares 8 platforms by audience, best content and what each is best for.

ApproachAudienceBest contentBest for
InstagramMetaBroad, visual-first audiencesReels, carousels, storiesConsumer brands and ecommerce
TikTokShort videoYounger, entertainment-drivenNative short videos and trendsDiscovery and product demos
FacebookMetaBroad and older audiencesPosts, groups, eventsLocal businesses and communities
LinkedInProfessionalProfessionals and decision makersInsights, carousels, founder postsB2B and recruitment
YouTubeVideo searchViewers searching for answersLong videos and ShortsEducation and evergreen content
PinterestVisual searchPlanners and shoppersPins and idea boardsHome, fashion, food and DIY
XReal-timeNews and tech audiencesShort updates and threadsAnnouncements and support
ThreadsMetaInstagram’s audience in textConversational postsBrand voice and community

Few brands need every platform. We recommend the 2 or 3 where your customers already spend time, and run them well, instead of posting thin content everywhere.

Community management that protects your brand

Social media is a conversation. Fast, on-brand replies turn followers into customers and complaints into trust.

We reply to comments and direct messages in your brand voice, route sales enquiries and support issues to the right person, hide spam and abuse, and escalate sensitive issues using an agreed playbook. Common questions get approved answers, so replies are fast and consistent.

Social media tools we use

Native platform tools for publishing and insight, plus the tools that keep content consistent.

14 tools

Platforms · Scheduling · Creation · Planning · Measurement

Platforms

  • Meta Business SuiteFacebook and Instagram publishing and inbox.
  • InstagramReels, carousels, stories and posts.
  • TikTokShort-form video and trends.
  • LinkedInCompany pages and founder content.
  • YouTubeLong videos and Shorts.
  • PinterestPins and boards for visual search.

Scheduling

  • BufferScheduling and approvals across platforms.
  • HootsuiteScheduling, listening and team inbox.
  • LaterVisual planning for Instagram and TikTok.

Creation

  • FigmaPost templates and brand assets.
  • CanvaFast edits and resizing.
  • CapCutShort-form video editing.

Planning

  • NotionContent calendar and approvals.

Measurement

  • Google Analytics 4Traffic and sales from social.

How we manage your social media

Seven steps from audit to a channel that grows every month.

  1. 01

    Audit

    Profiles, past content, audience, competitors and results.

    Social media audit

  2. 02

    Strategy

    Goals, platforms, pillars, tone of voice and KPIs.

    Social media strategy

  3. 03

    Profile setup

    Bios, highlights, links and visual consistency.

    Optimised profiles

  4. 04

    Monthly calendar

    Ideas, captions and formats planned and approved.

    Approved content calendar

  5. 05

    Production

    Design, filming and editing of every post and video.

    Ready-to-post content

  6. 06

    Publish and engage

    Scheduling, replies, moderation and lead routing.

    Daily community management

  7. 07

    Report and improve

    Results reviewed and next month planned from the data.

    Monthly social report

What we report every month

Business impact first, vanity metrics last.

Business impact

  • Website visits from social
  • Leads and sales from social
  • Messages and enquiries
  • Follower growth from target audience

Content

  • Engagement rate by format
  • Reach and saves
  • Video watch time
  • Best posts and why

Community

  • Response time
  • Messages handled
  • Sentiment
  • Reviews and mentions

Next steps

  • Formats to do more of
  • Ideas for next month
  • Tests planned
  • Paid boost recommendations

Ways to work with us

From content only to full channel management.

  • Social media audit

    A clear review of profiles, content and results with a plan.

  • Content creation only

    Monthly posts and videos for your team to publish.

  • Full management

    Strategy, content, publishing, replies and reporting.

  • Short-form video package

    Monthly Reels, TikToks and Shorts.

  • Community management

    Daily replies and moderation for busy channels.

  • Organic and paid together

    Content and ads planned as one program.

What we never do

The habits that make social media busy but useless.

Habits we avoid

  • Posting the same content everywhere
  • Buying followers or engagement
  • Ignoring comments and messages
  • Trends that do not fit your brand
  • Posting without an approved plan

Rules we keep

  • You own every account
  • Content approved before it goes live
  • Licensed music and images
  • Clear escalation for complaints
  • No reporting on followers alone

Grow your social media

Tell us about your brand and channels. We will reply with a content plan and the platforms to focus on.

Request a social media plan

Frequently asked questions about Social Media Management

What does social media management include?

Social media management includes strategy, content creation, a content calendar, publishing, community management and monthly reporting across your chosen platforms.

Which social media platforms should my business use?

Use the 2 or 3 platforms where your customers spend time: Instagram and TikTok for consumer brands, LinkedIn for B2B, and Facebook and Google Business Profile for local businesses.

How often should we post on social media?

Consistency matters more than volume. Most brands do well with 3 to 5 quality posts a week per main platform, plus stories, adjusted to what the data shows.

Do you create the content?

Yes. We design posts, write captions and film and edit short-form videos, or work with your existing photos and footage.

Do I approve content before it is posted?

Yes. Each month’s calendar is shared for approval before anything is scheduled.

Do you reply to comments and messages?

Yes. Community management covers replies, moderation and routing sales or support enquiries to your team.

How do you measure social media success?

We measure engagement rate, reach, website visits, leads and sales from social, response time and growth of the right audience, not followers alone.

Can you work with influencers and creators?

Yes. We source creators, write briefs, manage approvals and repurpose their content for your channels and ads.

Do you also run social media ads?

Yes. Our paid social team runs Meta and TikTok ads, coordinated with organic content so both work together.

Who owns our social media accounts?

You do. We work with access you grant, and all accounts, content and audiences stay yours.