Websites & eCommerce
Shopify development services for stores that scale
Qovex Studio designs and develops Shopify and Shopify Plus stores: custom Online Store 2.0 themes, apps and Shopify Functions, Checkout Extensibility, Hydrogen headless storefronts and migrations from WooCommerce, Magento and BigCommerce.
Shopify development services
From a first store to a multi-region Shopify Plus build, every service is designed around faster product pages and higher conversion.
Shopify store builds
New stores set up with products, collections, payments, shipping and taxes.
Custom theme development
Online Store 2.0 themes with sections on every page and JSON templates.
Shopify Plus development
Enterprise builds with checkout extensions, B2B and expansion stores.
Custom apps and Functions
Private apps, Shopify Functions and Flow automations for unique logic.
Checkout Extensibility
Upsells, custom fields and branding in the checkout without checkout.liquid.
Hydrogen headless stores
React storefronts on Hydrogen and Oxygen for full design freedom.
Shopify Markets
International stores with local currencies, languages, domains and duties.
B2B and wholesale
Company accounts, price lists, net payment terms and buyer catalogues.
Migrations to Shopify
Moves from WooCommerce, Magento, BigCommerce, Wix and Squarespace.
Product pages and checkouts built to convert
Shoppers decide on the product page and finish at checkout. We design both around the questions buyers ask before they pay.
A converting product page answers 5 questions above the fold: what it is, what it costs, which option to choose, whether it is trusted and how fast it arrives. We add media galleries, clear variant pickers, reviews, delivery estimates, sticky add-to-cart buttons on mobile and relevant upsells.
At checkout, accelerated wallets remove friction. Shop Pay can increase conversion by up to 50% compared with guest checkout, according to Shopify.
- Fast media and variant pickers
- Reviews and trust signals
- Delivery dates and returns info
- Sticky add-to-cart on mobile
- Shop Pay, Apple Pay and Google Pay
- Upsells and bundles
Shopify vs Shopify Plus
Shopify Plus is the enterprise plan for high-volume and complex stores. The table shows where the 2 plans differ.
- Best for
- Shopify: Growing DTC brands
- Shopify Plus: High-volume, multi-brand and B2B merchants
- Checkout customisation
- Shopify: Branding and app-based extensions
- Shopify Plus: Full Checkout Extensibility on every checkout step
- Custom logic
- Shopify: Public apps with Shopify Functions
- Shopify Plus: Custom apps with your own Shopify Functions
- B2B and wholesale
- Shopify: Through third-party apps
- Shopify Plus: Native B2B with company accounts and price lists
- Stores
- Shopify: One store per plan
- Shopify Plus: Expansion stores for regions and brands
- Staff accounts
- Shopify: Up to 15 on Advanced
- Shopify Plus: Unlimited
- Price
- Shopify: Monthly plans by tier
- Shopify Plus: From $2,300 per month, Shopify’s published starting price
Ways to build a Shopify store, compared
There are 5 ways to build a Shopify storefront. The table compares launch speed, design freedom, performance and the stack each one uses.
Most brands grow best on a custom Online Store 2.0 theme: merchants keep the theme editor, and the design fits the brand exactly. Hydrogen suits brands that need app-like experiences or content from several systems.
Custom apps, Shopify Functions and checkout extensions
When an app store app does not fit, we build exactly what your store needs, on Shopify’s own extension points.
Shopify Functions change backend logic: custom discounts, shipping rules, payment methods and cart validation.
Checkout UI extensions add upsells, custom fields, gift messages and trust badges to the checkout.
Shopify Flow automates tagging, inventory alerts, fraud holds and order routing.
Custom apps built with the Shopify CLI connect your ERP, PIM, CRM or warehouse through the GraphQL Admin API and webhooks.
Metafields and metaobjects store structured product data, such as size guides, ingredients or specifications.
Checkout customisation with checkout.liquid was deprecated by Shopify in 2024, so every checkout change we build uses Checkout Extensibility.
Our Shopify tech stack
Native Shopify first, then the apps and integrations that earn their place on your store.
24 tools
Platform · Headless · Marketing apps · Payments · Sales channels · Operations
Platform
- ShopifyOnline Store 2.0, Shopify Plus, Markets and B2B.
- LiquidShopify’s template language for themes.
- JavaScriptInteractive product, cart and search features.
- Tailwind CSSFast, consistent theme styling.
Headless
- HydrogenShopify’s React framework for headless stores.
- RemixThe framework Hydrogen and Shopify apps run on.
- ReactComponents for headless storefronts and app UIs.
- GraphQLStorefront and Admin APIs.
Marketing apps
- KlaviyoEmail and SMS flows from store events.
- Judge.meProduct reviews with photo and video.
- RechargeSubscriptions and recurring orders.
- AlgoliaFast, typo-tolerant product search.
Payments
- PayPalWallet and pay-later checkout.
- Apple PayOne-tap mobile payments.
- Google PayOne-tap Android and Chrome payments.
- KlarnaBuy now, pay later.
Sales channels
- MetaFacebook and Instagram shopping and Conversions API.
- Google AdsShopping campaigns and Performance Max.
- TikTokTikTok Shop and pixel tracking.
- PinterestProduct pins and catalogue ads.
Operations
- NetSuiteERP sync for inventory, orders and finance.
- HubSpotCRM and customer lifecycle.
- ZendeskCustomer support with order context.
- GitHubTheme and app version control.
Store speed, SEO and tracking standards
Every store launches against measurable targets, from page speed to clean analytics.
Speed
- LCP ≤ 2.5 s on product pages
- App footprint audited
- Responsive, lazy-loaded media
- No render-blocking scripts
SEO
- Product and collection schema
- Canonical tags for variant URLs
- 301 redirects for old URLs
- Clean collection and filter URLs
Accessibility
- WCAG 2.2 AA templates
- Keyboard-friendly cart and menus
- Alt text on product media
- Readable contrast on sale badges
Tracking
- GA4 ecommerce events
- Meta Conversions API
- Google Merchant Center feed
- Consent-aware tracking
Migrating to Shopify without losing sales or rankings
We move stores to Shopify from WooCommerce, Magento (Adobe Commerce), BigCommerce, Wix, Squarespace and custom platforms.
Migration starts with a data map: products, variants, images, customers, order history, reviews and gift cards. We rebuild the theme, replace old plugins with native features or vetted apps, and create a URL redirect for every product, collection and page. Test orders confirm payments, taxes and shipping rates before launch, and Search Console is monitored after it.
How we build your Shopify store
Eight phases from discovery to growth, each with a clear deliverable.
- 01
Discovery and store audit
Goals, products, operations, current platform, apps and analytics.
Discovery report
- 02
Store architecture
Collections, filters, metafields, metaobjects, apps and integrations.
Architecture plan
- 03
UX and wireframes
Home, collection, product, cart and account journeys.
Clickable wireframes
- 04
UI design
Brand-led design system in Figma, mobile first.
Figma design system
- 05
Theme and app development
Online Store 2.0 theme or Hydrogen storefront, apps and Functions, built in dev stores with Git.
Development store
- 06
Data and integrations
Product, customer and order migration, plus ERP, CRM and marketing integrations.
Migration and integration report
- 07
QA and test orders
Payments, taxes, shipping, discounts, devices, accessibility and speed.
QA and UAT sign-off
- 08
Launch and growth
Go-live, redirects, tracking checks, then conversion testing every month.
Live store and growth plan
Ways to work with us
Choose the Shopify engagement that matches your stage.
New Shopify store
Setup, theme and launch for a new brand.
Custom Shopify theme
A unique Online Store 2.0 theme your team edits in the theme editor.
Shopify Plus build
Enterprise store with checkout extensions, B2B and integrations.
Hydrogen headless store
A React storefront for full creative and technical freedom.
Migration to Shopify
Platform move with data, rankings and sales protected.
Shopify growth retainer
Monthly development, speed work and conversion testing.
What we never do on Shopify
The shortcuts that slow stores down and make them hard to grow.
Build habits we avoid
- An app for every small feature
- Editing the live theme without a copy
- Leftover app code after uninstalling
- Hard-coded content merchants cannot edit
- Checkout hacks outside Checkout Extensibility
Launch risks we refuse
- Launching without URL redirects
- Skipping test orders and tax checks
- Untracked purchases and broken pixels
- Unoptimised product images
- No backup of theme versions
Plan your Shopify store
Tell us about your products and goals. We will reply with the right build option, a phased plan and a timeline.
Frequently asked questions about Shopify Development
What is the difference between Shopify and Shopify Plus?
Shopify Plus is Shopify’s enterprise plan. It adds full checkout customisation, custom Shopify Functions, native B2B, expansion stores and unlimited staff accounts, with pricing from $2,300 per month.
When should I upgrade to Shopify Plus?
Upgrade to Shopify Plus when you need checkout customisation, native B2B, several stores for regions or brands, or custom backend logic. Many brands consider it once annual sales pass $1 million.
How much does Shopify development cost?
Shopify development cost depends on the theme approach, number of templates, custom apps and Functions, integrations and data migration. We quote from a phased plan after discovery.
How long does it take to build a Shopify store?
A custom Shopify theme store typically takes 6 to 10 weeks. Shopify Plus builds with integrations, B2B or migrations usually take 10 to 20 weeks.
Can you customise the Shopify checkout?
Yes. We use Checkout Extensibility, with checkout UI extensions and Shopify Functions, to add upsells, custom fields, branding and custom discount, shipping and payment rules.
What is Shopify Hydrogen?
Hydrogen is Shopify’s React-based framework for headless storefronts, built on Remix and hosted on Oxygen. It gives brands full design freedom while Shopify still runs products, carts and checkout.
Can you migrate my store from WooCommerce or Magento?
Yes. We migrate products, variants, customers, order history and reviews from WooCommerce, Magento, BigCommerce, Wix and Squarespace, with a redirect for every URL.
Will I lose SEO rankings when moving to Shopify?
No, when the migration is planned. We redirect every product, collection and page URL, keep meta data and schema, and monitor Search Console after launch.
Do you build custom Shopify apps?
Yes. We build custom apps with the Shopify CLI, GraphQL Admin API, webhooks and Shopify Functions for logic that public apps cannot handle.
Can Shopify connect to my ERP or CRM?
Yes. We connect Shopify to ERPs such as NetSuite, CRMs such as HubSpot, and warehouse, PIM and support systems through APIs and middleware.
Is Shopify good for SEO?
Yes. Shopify handles hosting, SSL and sitemaps. We add product and collection schema, canonical tags for variants, clean URLs, fast templates and content structure for full SEO strength.
Do you offer Shopify support after launch?
Yes. Our growth retainer covers theme updates, new features, app reviews, speed work and monthly conversion testing.