Paid Advertising
TikTok Ads management with creative people actually watch
Qovex Studio plans, produces and manages TikTok advertising: hook-led native videos, Spark Ads from real posts, Smart+ campaigns for conversions and GMV Max for TikTok Shop, tracked with the Pixel and Events API.
TikTok Ads management services
Campaigns and creative made for how people actually use TikTok.
Smart+ campaigns
TikTok’s AI campaigns for conversions, leads and app installs.
Spark Ads
Organic posts from your account or creators promoted as ads.
TikTok Shop and GMV Max
Shop campaigns that optimise for total store revenue.
In-feed video ads
Native vertical videos in the For You feed.
Lead generation
Instant forms and website leads synced to your CRM.
Creator partnerships
Briefs and whitelisting with creators through TikTok One.
Creative production
Native, hook-led videos scripted and edited for TikTok.
TikTok Ads audit
A review of structure, creative, tracking and results.
Pixel and Events API setup
Browser and server-side tracking for accurate optimisation.
TikTok creative that looks like TikTok
Ads that look like ads get scrolled past. Ads that look like TikTok content get watched.
We script every video around a hook in the first 2 seconds, then deliver the message with native editing, captions and sound. Videos are shot vertically in 9:16, and TikTok recommends lengths of 21 to 34 seconds for in-feed ads.
Spark Ads promote real posts from your account or a creator’s, so likes, comments and follows stay on the original video and build social proof. We test new hooks every week and retire videos as soon as fatigue appears.
- Hooks in the first 2 seconds
- Native 9:16 editing with captions
- UGC and creator-led videos
- Spark Ads from real posts
- Weekly hook and angle tests
TikTok ad options, compared
TikTok offers 5 main ad options. The table compares what each is for, how automated it is and the KPI it is measured by.
Most brands combine Smart+ for conversions with Spark Ads for social proof. Stores selling through TikTok Shop use GMV Max, which became the only ad type for Shop campaigns in July 2025.
TikTok Pixel plus Events API
TikTok optimises on the events you send it. Missing events mean missing customers.
We install the TikTok Pixel and the Events API together, de-duplicated by event ID, and pass hashed customer data to improve matching. Shopify stores connect through TikTok’s native integration, and lead events can be sent from your CRM so campaigns optimise for qualified leads.
Our TikTok Ads tool stack
TikTok’s own tools for ads and creators, plus measurement and editing.
12 tools
Platform · Creative · Measurement · Commerce
Platform
- TikTok Ads ManagerSmart+, Spark Ads and reporting.
- TikTok ShopShop products, GMV Max and affiliates.
- TikTok Creative CenterTrends, top ads and sounds research.
- TikTok OneCreator partnerships and briefs.
Creative
- CapCutNative TikTok video editing.
- CanvaCaptions, overlays and thumbnails.
- FigmaStoryboards and design systems.
Measurement
- Google Analytics 4Cross-channel conversions.
- Google Tag ManagerPixel and server-side tagging.
- Looker StudioLive reporting dashboards.
Commerce
- ShopifyCatalogue sync and purchase events.
- KlaviyoEmail and SMS follow-up for TikTok traffic.
How we manage your TikTok Ads
Eight steps from audit to scale, each with a clear deliverable.
- 01
Audit and research
Account, creative, competitors and trends in your category.
TikTok audit and trend report
- 02
Strategy
Objectives, budgets, offers, creators and content angles.
Media and creative plan
- 03
Tracking setup
Pixel, Events API, Shopify or CRM events.
Verified tracking
- 04
Scripts and production
Hook-led scripts, shoots, creator briefs and edits.
First video batch
- 05
Launch
Smart+, Spark Ads or GMV Max campaigns with clear budgets.
Live campaigns
- 06
Hook testing
New hooks and angles every week; winners scaled.
Creative test log
- 07
Optimisation
Budgets, bids and creative rotation from conversion data.
Optimisation log
- 08
Report and scale
Monthly results and the next content and budget plan.
Monthly performance report
What we report every month
Sales and leads first, attention metrics second.
Business results
- Purchases, leads and revenue
- Cost per acquisition
- Return on ad spend
- TikTok Shop GMV
Creative
- Hook rate (2-second views)
- Average watch time
- Engagement on Spark Ads
- Winning hooks and formats
Delivery
- CPM and frequency
- Click-through rate
- Creative fatigue
- Learning-phase status
Next steps
- Videos to produce next
- Creators to brief
- Budget changes proposed
- Tests planned
Ways to work with us
Media buying and native creative from one team.
TikTok Ads audit
A prioritised plan for structure, creative and tracking.
Full management
Media buying, weekly creative tests and reporting.
Video production
Monthly batches of native TikTok ads.
Creator campaigns
Creator sourcing, briefs and Spark Ads whitelisting.
TikTok Shop growth
GMV Max, affiliates and product videos for Shop sellers.
Tracking setup
Pixel and Events API with Shopify or CRM events.
What we never do
The habits that make TikTok ads expensive.
Creative habits we avoid
- Reusing TV or Facebook ads unchanged
- Slow intros before the hook
- Videos without captions
- Running one video until it dies
- Ignoring trending sounds and formats
Rules we keep
- You own the ad account and pixel
- No hidden margin on ad spend
- No long lock-in contracts
- No launch without verified tracking
- No reporting on views alone
Grow on TikTok
Share your products and goals. We will reply with a creative plan and a campaign strategy.
Frequently asked questions about TikTok Ads
Are TikTok ads worth it?
TikTok ads work well for products and services with visual appeal or a clear demonstration, especially for audiences under 45. Results depend more on creative quality than on targeting.
How much should I spend on TikTok Ads?
Your TikTok budget depends on your target cost per purchase or lead and the volume needed for learning. We forecast spend from your margins and goals before launch.
What are Spark Ads?
Spark Ads promote existing organic TikTok posts from your account or a creator’s, keeping all likes, comments and follows on the original video.
What is TikTok Smart+?
Smart+ is TikTok’s AI campaign type that automates targeting, bidding and creative selection for conversions, leads and app installs.
What is GMV Max?
GMV Max is the TikTok Shop campaign type that optimises for total shop revenue, using organic, affiliate and ad videos. It became the only Shop ad type in July 2025.
How long should a TikTok ad be?
TikTok recommends 21 to 34 seconds for in-feed ads, with the hook in the first 2 seconds. Shorter videos often win for simple products and retargeting.
Do you make TikTok videos?
Yes. We script, shoot and edit native TikTok ads and brief creators for UGC and Spark Ads.
Do I need a TikTok account to advertise?
You need a TikTok Ads Manager account. A TikTok profile is needed for Spark Ads from your own posts, and we can set both up.
Can TikTok Ads work for B2B?
TikTok works for some B2B brands with broad or founder-led audiences, but search and LinkedIn usually suit narrow B2B targets better.
Do I keep ownership of my TikTok ad account?
Yes. Campaigns run in your own TikTok Ads Manager and Business Center, and you keep all data and assets.